Case Studies

Real campaigns. Real numbers. Real screenshots.

Results from campaigns I've personally built and managed. Lower cost per lead, better tracking, more bookings.

Client identities are withheld for privacy. Each study shows the verified evidence and explains how conversions were measured.

Cleaning Company · Google Ads Verified

11 to 52 leads per month. 84% CPL drop.

11 → 52

Leads / Month

$27.36

Cost Per Lead

84%

CPL Reduction

Residential Cleaning Featured

Scaling Residential Cleaning Leads by 4.7x While Cutting CPL by 84%

A local residential cleaning service was spending money on Google Ads but generating very few tracked bookings. Broader match search keywords and broken call tracking were bleeding budget.

I rebuilt the account: set up GTM tracking for calls and form submissions, shifted campaigns to high-intent phrase/exact keywords, and implemented negative search exclusions. Monthly leads rose to 52 at $27.36 per lead.

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11 → 52

Leads / Month

$27.36

Cost Per Lead

Google Ads Search GTM Call Tracking Negative Keywords

Home Maintenance · Google Ads Verified

213 leads in 60 days. AED 82.95 Cost Per Lead.

213

Leads / 60 Days

AED 82.95

Cost Per Lead

61.6%

CPL Reduction

Home Maintenance (Dubai)

Multi-Service Campaign Restructure: 213 Leads at AED 82.95 each

A multi-service home repair provider in Dubai had a high cost per lead of AED 216. Ads for maids, electricians, plumbers, and AC repair were mixed in one campaign with no WhatsApp tracking.

I isolated campaigns by service vertical, designed service-specific ad copy, and established precise WhatsApp and call tracking. Leads grew to 213 in 60 days on a total spend of AED 17,669.96.

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213

Total Leads

AED 82.95

Cost Per Lead

Dubai Market WhatsApp Tracking AC & Maid Ads

Irrigation · Google Ads Verified

17 leads at $24.86 CPL. Google Ads search rebuild.

Monthly Leads

$24.86

Cost Per Lead

30d

Timeframe

Irrigation & Well Drilling

Irrigation & Well Drilling: 17 high-intent leads on $423 spend

A local contractor wanted to capture immediate service inquiries for well drilling and pump repairs, but had no campaign tracking and broad keyword configurations.

I rebuilt the account: filtered out non-commercial searches, restricted ads to exact phrase matches, and configured call and web form lead metrics. Deliveries hit 17 verified leads.

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Tracked Leads

$24.86

Cost Per Lead

Search Campaigns Call Tracking Local Services

Real Estate · Google Ads Verified

1 to 46 lead forms in 30 days. CPL cut by 92%.

1 → 46

Leads / Month

$26.80

Cost Per Lead

92%

CPL Reduction

Real Estate Agent

Real Estate Lead Gen: Scaling form submissions from 1 to 46

An agent had a single tracked lead on a $341 spend due to misconfigured broad targeting. Their ads were shown to users seeking licensing info rather than local home buyers/sellers.

I cleaned up targeting to exclude licensing queries, rebuilt campaign structure, and set up accurate form tracking, delivering 46 verified leads at $26.80 each in 30 days.

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Form Leads

$26.80

Cost Per Lead

Real Estate Search Lead Forms Location Targeting

Home Services · Google Ads Verified

253 leads at $15.89 each. Long-term local lead funnel.

253

Total Leads

$15.89

Cost Per Lead

1.17K

Clicks

Home Services

Home Services: 253 high-intent bookings at a $15.89 CPL

A local home services provider wanted to build a predictable customer acquisition channel to scale bookings over several months.

By setting up service-specific campaigns and optimizing targets against exact metrics, we delivered 253 leads at $15.89 CPL on a $4,020 total spend.

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253

Total Leads

$15.89

Cost Per Lead

Home Services Local Funnel Attribution Setup

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