Irrigation & Well Services Google Ads Search CPL Optimization

Irrigation & Well Drilling
Qualified Leads at $24.86 each

An irrigation and well drilling contractor wanted to generate local inbound leads. Their campaigns were unoptimized and ran generic queries without proper conversion tracking. I rebuilt their Google Ads account around high-intent local keywords and set up robust call and form tracking. In 30 days, the campaign generated 17 verified leads (5 call leads, 12 form submissions) at a low $24.86 CPL on a $423 budget.

Written by Abu Saeed — Google Ads & Conversion Tracking Specialist

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Before

Untracked Leads

No tracking setup

After Rebuild

17 Leads

at $24.86 CPL

$24.86 Cost Per Lead

159 Clicks

30d Timeframe

Get Similar Results

Monthly Leads

$24.86

Cost Per Lead

159

Clicks

$423

Monthly Spend

Overview

Client Background

About the Client

The client is a local contractor specializing in agricultural, residential, and commercial irrigation installation, maintenance, and well drilling services. They needed a reliable flow of direct inquiries from property owners experiencing well issues or needing new sprinkler systems.

Before our partnership, they had basic ads running, but they lacked search term filtering and negative keywords. They were paying for clicks from users seeking DIY advice or municipal water utilities rather than private services.