Home Maintenance
213 Verified Leads in 60 Days
A home maintenance provider in Dubai's highly competitive market was spending heavily but seeing a high Cost Per Lead of AED 216. I restructured their campaigns, dividing them into tightly focused ad groups for maid services, electrical, plumbing, and AC repair. I set up proper tracking via WhatsApp and calls. Leads scaled to 213 while CPL dropped to AED 82.95.
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at AED 216 CPL
at AED 82.95 CPL
Client Background
About the Client
The client is a local home services and maintenance provider operating in Dubai, UAE. They service multiple neighborhoods, offering everything from daily maid services to critical AC repair, plumbing, and electrical assistance.
In Dubai, local search query space is extremely competitive, with CPCs peaking for immediate help keywords. Before our collaboration, the client was using broad structures that mixed all maintenance services into a single bucket. Tracking WhatsApp chats and calls was non-existent. I restructured the entire campaign, establishing dedicated, isolated budget lines for each service vertical.
Service Vertical Breakdown
| Campaign / Service | Clicks | Conversions | Cost (AED) |
|---|---|---|---|
| Part-Time Maid | WhatsApp & Calls | 179 | 49.00 | AED 2,868.31 |
| Electrician | WhatsApp & Calls | 120 | 37.00 | AED 2,898.05 |
| Annual Maintenance (AMC) | Search | 186 | 36.00 | AED 2,774.58 |
| Plumber | WhatsApp & Calls | 89 | 33.00 | AED 2,745.51 |
| AC Repair | WhatsApp & Calls | 113 | 32.00 | AED 2,982.88 |
| Deep Cleaning | Search | 113 | 23.00 | AED 2,811.28 |
| Water Heater Replacement | 32 | 2.00 | AED 305.72 |
| EV Charger Installation | 16 | 1.00 | AED 282.67 |
| Total Enabled Campaigns | 848 | 213.00 | AED 17,669.96 |
Google Ads Screenshots
Before Rebuild: AED 216 Cost Per Lead on AED 7.76K spend with low conversion volume.
Optimized Performance: Leads scaled to 213 while Cost Per Lead plummeted by 61.6% to AED 82.95.
Service Campaigns List: Campaigns separated by maid, electrical, plumbing, and AC repair services.
Before vs After Rebuild
Key Business Impact
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