How One Cleaning Company Changed the Way I Work
Early in my career I ran Google Ads for everyone — ecommerce stores, SaaS products, large brand campaigns. The results were fine. But I never got to see what happened after the click. I had no idea if the ads were actually changing anything for the business.
That changed when I started working with a local cleaning company in the US. They were spending $447 a month on broad match keywords and generating 3 leads. The tracking was broken, the campaign had no negative keywords, and the ads were showing for searches that had nothing to do with booking a cleaning service.
I rebuilt the account from scratch — fixed the conversion tracking in GTM and GA4, added 500+ negative keywords, and restructured the campaigns around service-specific keywords. Month 1: 21 leads. Month 2: 3 leads a month to 51 — at $27.89 per lead.
The owner called me to say she was finally hiring two new cleaners and had stopped working weekends. That phone call is why I stopped taking every type of client and focused entirely on local service businesses. Cleaners, plumbers, roofers, HVAC, detailers — businesses where every call is a real customer and every lead actually matters.
Residential cleaning company — US market
Direct Communication
No account managers, no junior staff. You message me directly on WhatsApp or email. I review your search terms and adjust bids daily — not in a weekly batch.
Tracking Before Ad Spend
I verify that your form fills, phone clicks, and WhatsApp taps are all firing correctly before I spend a dollar of your budget. If Google can't see the real conversions, the campaigns can't optimize toward them.
Full Account Ownership
You own the Google Ads account, the tag container, and your data. If you choose to stop the engagement, you keep everything. No hostage setups.
Tools & Skills I Use on Every Account
Search, Display, and Performance Max certifications.
Local Service Businesses That Need More Calls From Google
I work with businesses that book jobs over the phone or through a contact form — not ecommerce, not B2B software, not national brands. The businesses I manage ads for typically have 1 to 10 employees, a monthly ad budget between $500 and $3,000, and a need to see exactly which ads are producing real calls.
Primarily serving the US, UK, and Canada.
See the results — and exactly what it costs
Real campaigns with real screenshots, plus straightforward pricing. No retainers, no lock-in.
Common Questions
Why do you only work with local service businesses?
Do I communicate with you directly or an account manager?
Do you offer month-to-month contracts?
How do I know my conversion tracking is accurate?
What types of businesses do you NOT work with?
How many clients do you manage at once?
Where are you based, and does that affect how we work together?
What happens in the first 30 days?
No contracts. No guesswork. Just leads you can count.
Tell me about your business, your market, and your current ad setup. I'll tell you honestly whether Google Ads makes sense for where you are right now — and what a realistic cost per lead looks like for your trade and location.
Send a Message
I typically respond within 12 hours.