Duplicate lead conversion
Evidence: Google Ads tag and GA4 import both count the same form completion.
Fix: Keep one primary bidding action, demote the duplicate, and verify in GTM Preview.
What You Get
A Written Google Ads Audit Covering Three Areas Most Audits Miss
Most audits run your account through software and send you a PDF full of traffic metrics. That doesn't explain why the phone isn't ringing.
I manually review three areas: your Google Ads campaigns, your conversion tracking setup, and your landing page. Each finding includes the evidence, the cost or risk, and the exact fix — in plain English.
Zero Automated Reports
I read your search term reports line by line, check your GTM container manually, and review your landing page on mobile and desktop. No software exports.
Landing Page Fix Included
Most audits stop at the ad account. I also check your landing page — headline, form, trust signals, mobile layout — and include wireframe sketches showing what to change and why.
Google Ads Campaign Audit
I go through your search term history, keyword match types, negative keyword gaps, ad group structure, bidding settings, and ad copy. I find what's burning budget on irrelevant searches, what structural issues are limiting your reach, and what needs to be fixed before your next campaign runs.
- Wasted spend from broad match or wrong location targeting settings
- Keyword cannibalization and match type conflicts
- Ad copy vs. search intent mismatches
- Bid strategy suitability for your conversion volume
Conversion Tracking Audit
I check whether your Google Ads conversions, GA4 events, and GTM tags are firing on real leads — not page views, form errors, or duplicate counts. If Google's system is optimizing toward junk data, your cost per lead will stay high no matter how well the campaigns are built.
- Duplicate conversion tags inflating lead counts
- Form validation errors counted as conversions
- Missing call tracking or contact link events
- GA4 and Google Ads counting the same action twice
Landing Page & Lead Form Audit
I review the page your ads send traffic to — the headline, the form, trust signals, mobile layout, and load speed. A well-built ad campaign sending traffic to a weak landing page still loses money. I include wireframe sketches showing what to move, rewrite, or remove.
- Above-the-fold headline vs. ad copy alignment
- Form friction — too many fields or wrong placement
- Mobile responsiveness and tap target sizing
- Missing trust signals — reviews, license, guarantee
Real Audit Finding
One Setting. $420 Wasted Per Month.
During an audit I found a client's campaign set to 'Presence or Interest' instead of 'Presence only' in location targeting. It was spending on people in other states who had searched for the city name once. Fixing that one setting recovered $420 per month in wasted spend before touching a single keyword or bid. The finding took 4 minutes to identify. It was buried in a settings tab most managers never open.
This is the type of finding in every audit — specific, evidence-backed, immediately actionable.
What the Report Looks Like
What the Written Fix List Looks Like
Every finding names what was found, where it is, what it's costing, and how to fix it. Priority levels — Critical, High, Optimize — tell you what to tackle first.
Location setting leaks spend
Evidence: Campaign targets people interested in the area, not only people in it.
Fix: Use presence targeting and review geographic performance before excluding locations.
Landing-page message mismatch
Evidence: Ad promotes emergency service while the hero uses generic company copy.
Fix: Match the hero, CTA, and trust proof to the ad group's service intent.
How It Works
How the Audit Works
01
Temporary Account Access
You provide read-only access to your Google Ads account via my customer ID (CID) and a link to your target landing pages. No password sharing required.
02
Manual Account & Tracking Review
I go through your search term reports, campaign settings, GTM container, GA4 events, and landing pages manually. No software shortcuts — everything is reviewed line by line.
03
Actionable Written Report
You receive a structured Google Doc with every issue found across all three areas — campaigns, tracking, and landing page — each with the evidence, the fix, and a priority level. Includes a negative keyword list and landing page wireframe sketches.
04
Review & Execution Call
We go through the report together on a 30-minute call. I explain every finding in plain English. You can implement the fixes yourself, hand them to your team, or ask me to do it — there's no pressure either way.
Common Questions
Audit Questions, Answered
What's included in the audit?
A written report covering wasted spend, campaign structure, conversion-tracking integrity, and landing-page/CRO issues — plus a prioritized list of fixes and a negative-keyword list. It's human-analyzed, not an automated PDF.
How long does the audit take?
I typically deliver the written audit within 3 to 5 business days of getting temporary access to your account, followed by a review call to walk through the findings.
Do you need access to my Google Ads account?
Yes — temporary, read-only access to your Google Ads and analytics is enough. You keep full ownership of the account and can revoke access at any time.
Does the $150 include fixing the issues or just finding them?
The $150 covers the written audit and the 30-minute walkthrough call. Implementation is separate. Most clients fix the issues themselves using the report. If you'd prefer me to implement, I give you a quote after the audit.
What if my tracking is already set up — will you still audit it?
Yes. Most setups I audit have at least one issue — usually a duplicate conversion, a misfiring trigger, or a goal counting the wrong event. I verify everything from scratch against your actual GTM container and GA4 event list.
Can you audit just one area instead of all three?
The three-part audit is the standard package because the problems are usually connected — a landing page issue won't show in your ad data, and a tracking error won't show in a keyword report. That said, get in touch and we can discuss scope directly.
Written Audit — $150
Find Out What's Wrong With Your Current Google Ads Setup
Get a written audit covering your campaigns, conversion tracking, and landing page. Every finding includes the evidence and the exact fix. Delivered within 5 business days.
Request My Written Audit
I typically respond within 12 hours.