Skip to main content
Back to All Case Studies
B2B SaaS Google Ads Search Massive Scale

B2B SaaS CRM Platform
1.1K Verified Leads at $1.50 CPL

A B2B SaaS CRM platform wanted to generate high-volume signup leads rapidly. By creating tightly aligned Search campaigns and optimizing target audiences, we generated 1,100 verified lead conversions at an extremely low $1.50 cost per lead over 5 weeks on a $1.65K budget.

Written by Abu Saeed — Google Ads & Conversion Tracking Specialist

No contracts. Keep your account and data. Cancel anytime.

Campaign Results ✓ Verified
Before
Low Volume

High lead cost

After Rebuild
1.1K Leads

at $1.50 CPL

$1.50 Cost Per Lead
7.1K Clicks
38d Timeframe
Get Similar Results
1.1K
Total Leads
$1.50
Cost Per Lead
7.1K
Clicks
$1,650
Total Spend
Overview

Client Background

About the Client

The client is a B2B SaaS provider offering CRM software tailored for businesses in emerging markets. They needed rapid user acquisition to drive platform adoption and sales pipeline.

By setting up tightly managed Search campaigns with low bids and high-quality landing page matching, we drove massive signups at a fraction of typical B2B SaaS CPLs.

Industry
B2B SaaS / CRM Software
Services Provided
Google Ads Search Management
Platform & Tools
Google Ads Search Campaigns
Reporting Period
Feb 6 - Mar 16, 2026
Evidence

Google Ads Performance

Outcomes

Key Business Impact

1.1K
Verified Leads
CRM Signups & Demo Requests
$1.50
Cost Per Lead
Highly efficient acquisition
100%
Growth
Scalable signup channel
$1.65K
Total Ad Spend
Highly cost-efficient scale

Stop guessing. Get lead systems that work.

Tell me about your campaigns and let's check what needs fixing.

Send a Message

I typically reply within 12 hours.