Real Estate Agency
Leads up from 1 to 46, CPL down 92%
A local real estate agent was running Google Ads but getting almost no results. Broad match queries and unoptimized bidding consumed their budget, leading to exactly 1 lead at a massive $341 Cost Per Lead. I took over, audited search intent, restructured their campaigns to target home buyers, and set up accurate lead forms. In 30 days, conversions scaled to 46 verified form submissions, while CPL dropped to just $26.80.
No contracts. Keep your account and data. Cancel anytime.
at $341 CPL
at $26.80 CPL
Client Background
About the Client
The client is an active local real estate agent. In a hot market, standing out from national aggregator sites (Zillow, Realtor.com) is difficult. They needed qualified local buyers and sellers looking to speak with an agent immediately.
Before we rebuilt the account, their ads were misconfigured, driving traffic from students researching real estate licensing or out-of-state buyers not ready to transact. I set up proper localization, keyword narrowing, and form tracking.
Campaign Evidence & Timeline
Baseline Performance: 159 clicks resulting in a single lead at $341 due to generic target settings.
Post-Rebuild Result: Clicks grew to 881, driving 46 verified leads at $26.80 Cost Per Lead.
Conversion Setup: Form tracking capturing 46 qualified buyer/seller inquiry forms.
The Campaign Transformation
Key Business Impact
Stop guessing. Get lead systems that work.
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