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Home Services Google Ads Search Lead Generation

Home Services Company
253 Verified Bookings at $15.89 CPL

A local home services provider wanted to establish a robust lead pipeline. By structuring campaigns around service-specific keywords, optimizing landing pages, and setting up accurate call and form tracking, we generated 253 verified conversions at an efficient $15.89 cost per lead over 4 months on a $4.02K budget.

Written by Abu Saeed — Google Ads & Conversion Tracking Specialist

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Campaign Results ✓ Verified
Before
Untracked Leads

No tracking setup

Optimized
253 Leads

at $15.89 CPL

$15.89 Cost Per Lead
1.17K Clicks
130d Timeframe
Get Similar Results
253
Total Leads
$15.89
Cost Per Lead
1.17K
Clicks
$4.02K
Total Ad Spend
Overview

Client Background

About the Client

The client is a local home services provider offering high-demand residential services. They wanted to build a predictable customer acquisition channel to scale bookings.

By setting up granular keyword groupings and configuring high-precision GTM tracking, we captured high-intent local demand. The campaign delivered consistent bookings over several months at an extremely profitable lead cost.

Industry
Home Services
Services Provided
Google Ads Search Management
Platform & Tools
Google Ads, conversion tracking setup
Reporting Period
Jun 20 - Oct 31, 2025
Evidence

Google Ads Performance

Outcomes

Key Business Impact

253
Verified Leads
Calls & Form Submissions
$15.89
Cost Per Lead
Extremely profitable acquisition
100%
Attribution
Call & form tracking verified
$4.02K
Total Ad Spend
Highly efficient scale

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